Tuesday, January 31, 2006

Dollars & Scense for Small Businesses

With the recent rise of the blogging world I came across an interesting article that I hope will help me in my research.
Some companies and people in general know about blogs while others don't.

I honestly think that blogging is still a relatively early tool that is still trying to make if fully through an adoption phase of a product lifecycle!

One thing for sure I do believe that blogging will change the way businesses market and communciate to there consumers.
I came across an article titled
"How blogs make dollars and sense"
and states that there is no reason why business can't profit from the use of blogs.... but one question I pose is:

With all the hundreds of blogs out there, how can a company (small business) break through the clutter and get their message out there and to the right people?

This question makes me want to compare getting a blogging message like a Christmas Sales. You fight and struggle you way th through the crowds in a shop in order to find that perfect item? How many bad items must we pick up or in this case read until we come across the right one?

Sunday, January 22, 2006

With what seems like an never ending rise in popularity of blogs from both a consumer and corporate stand point, has sparked great interest for me to pursue and study the effects of blogs on small business.

This blog will be dedicated to my disseration titled "Who wants to be a Bloginaire". The purpose of my disseration and research will be to report on the importance of companies using blogs as a communication and marketing tool. Looking at companies (small business) that choose to blog or not to blog and reflect on their personal experiences.

I hope that by creating & maintaining this blog during my studies I will come across other bloggers who can also share their thoughts and interests on this topic.