The search for the corporate blogger
So the literature review has been submitted and i now await for feedback from my supervisor....my fingers and toes are crossed for positive feedback!
The next steps i will start my search for small businesses that are currently blogging and survey/interview them for their thoughts and experiences. i must say that during my research there is certainly a growing popularity on the subject of blogging. most literature is popular books and magazine journals as there is still currenlty a large gap in academic research on blogging....hence the subject of my dissertation!
I came across this book
today online and have entered into win myself a copy of the text and will also be browsing my local book store for its arrival.
In order to enter to win a copy of the book, a small survey is done on the subject of blogging - I enjoyed filling out this survey and shared a few of my findings in my research, hopefully my thoughts and feelings expressed will help my chances in winning a copy of the book...what do you think!?
An interesting question is asked in the survey as to whether you beleive blogging is a fad? I believe for some that this may be a difficult question to answer as there are still many skeptics out there. One of the most notable skepts being Bob Bly,
funny how such a sceptic is still a blogger himself....can't be that much of a skeptic if your a fellow blogger can you?
Well blogging is certainly become a fashion for business and individuals to take part in, but I do not feel that it is only a 'fad'.... Cabbage Patch kids
, and acid washed blue jeans were certainly fads and fashions of there days, but with the critisims in literature and amongst practitioners on the weaknesses of traditional marketing I certainly believe that blogs are helping to bring marketing 'up to date' (if you will) and are helping marketers communicate more effectively and build relationships with their consumers.
Marketing is all about relationship building isn't it, so call it a fad of the 21st century but in the mean time I believe that blogs are here to stay. A blog is truely a tool that offers an efficient and effective means of building relationships and having 2-way communication with consumers.