Came across an old but interesting article on how blogs are really helping out when it comes to marketing and communication for small businesses.

This article makes me think of the Turkish proverb “a small key opens big doors”. Blogging is a small but showing to be an effective tool regardless of size. Some even feel that blogs are better suited for small businesses than they are big ones! who would have known!!

Big businesses are always great at throwing money into glossy advertising and marketing campaigns yet with blogging it is almost as if it has created an equal playing feild for the small and big business considering that now everyone has access to the same data.

Food for thought I guess... but I'm convinced.
If your not, have a wee read at this article from the SanFrancisco Chronicle they've even mentioned a few small business bloggers that I also found and have contacted for my interviews.

A One Man Show and a Full Time Job...

Well I guess you could consider this dissertation of mine my full-time job. I am at it pretty much 5-6 days a week and more than 8 hours a day. If it were really a small business it would probably consume me 24 hours a day 7 days a week!

That being said I can see how finding the "time" to maintain a blog to become taxing, especially if your a one man show. I could certainly type to my hearts content about interesting articles and things to blog about....almost to the point that its taking me away from doing the rest of my dissertation work. So how do small businesses find the time to squeeze in this important communication step when they are already stretched to the limit in allocating their time and attention accordingly!

This will be a good question that will give insight to the experiences and attitude's of small business bloggers. So far I have started emailing and posting comments to many small businesses I have come across asking for them to participate in this research and so far I have had lots of positive responses.

Heading back to the big city (T.O) for a holiday but am hoping to get a face to face interview with a few small business bloggers while I am there.

As I have companies agree to participate I will post and link to their blogs on this site.

Recent BBC podcast titled "Tangled Web" had an interesting out look at the revolution of the web and the blogging buzz. If you haven't had a chance to catch this I recommend giving it a listen.

Blogging is considered apart of the 2nd revolution of the web world and is being refered to as the Web 2.0. First it was the dot.com bubble and now it is the revolution of the blog, the podcasts, audio broadcasting.

Aggregation is a term they use for what this Web 2.0 is all about. It a matter of getting information to users and then republishing this information the way you want it. To many this could be a more insightful way of getting the news or customizing the news to suit your needs.